Gary Wolf suggested that the phrase “behavior change” is an intuition pump – a phrase that leads one down a specific set of simplifications and assumptions that ultimately mislead one to making false conclusions.
This idea is growing on me. Especially after this branch on “If behavior change is belief change” in which I play the role of scorned behavior change-ologist.
Still working on this but I think there’s something interesting at the end of this train of thought. I’m not there yet though.